We only store other personal data if you provide this data, e.g. as part of a registration, a contact form, a survey, a price competition or for the execution of a contract, and even in these cases only insofar as this is permitted to us on the basis of a consent given by you or in accordance with the applicable legal provisions (further information on this can be found below in the section “Legal basis of processing”).
You are neither legally nor contractually obligated to share your personal information. However, certain features of our websites may depend on the sharing or personal information. If you do not provide your personal information in such cases, you may not be able to use those features, or they may be available with limited functionality.
Purpose of use
We use the personal information collected during your visit to any of our websites to make using them as convenient as possible for you and to protect our IT systems against attacks and other unlawful activities.
b. 如果您與本公司分享其他資訊 – 例如：填寫註冊表、聯繫表、調查、參加比賽或與您簽訂契約 – 則本公司會將此類資訊用於指定目的、客戶管理目的，如果需要，用於處理與收費及在每一情況下所需範圍內的業務交易。
If you share additional information with us – for example, by filling out a registration form, contact form, survey, contest entry or to execute a contract with you – we will use that information for the designated purposes, purposes of customer management and – if required – for purposes of processing and billing and business transactions within the required scope in each instance.
Any disclosure of personal data to government bodies and authorities only occurs as part of mandatory national legal provisions. We have placed our employees, agencies and retailers under a duty of confidentiality.
4. 將個人資訊轉讓給第三方、社群外掛（Social Plugin）、服務供應商之使用
Transfer of Personal Information to Third Parties; Social Plugins; Use of Service Providers
Our websites may also contain an offer of third parties. If you click on such an offer, we transfer data to the respective provider to the required extent (e.g. information that you have found this offer with us and, if applicable, further information that you have already provided on our websites for this purpose).
When we use social plug-ins on our websites from social networks such as Facebook, Twitter and Google+, we integrate them as follows:
When you visit our websites, the social plug-ins are deactivated, i.e. no data is transmitted to the operators of these networks. If you want to use one of the networks, click on the respective social plug-in to establish a direct connection to the server of the respective network.
If you have a user account on the network and are logged in when you activate the social plug-in, the network can associate your visit to other Mercedes-Benz websites with your user account. If you want to avoid this, please log out of the network before activating the social plug-in. A social network cannot associate a visit to other Mercedes-Benz websites until you have activated an existing social plug-in.
When you activate a social plug-in, the network transfers the content that becomes available directly to your browser, which integrates it into our websites. In this situation, data transmissions can also take place that are initiated and controlled by the respective social network. Your connection to a social network, the data transfers taking place between the network and your system, and your interactions on that platform are governed sole-ly by the privacy policies of that network.
在您停用或刪除 Cookie 前，社群外掛（Social Plugin）仍處於活動狀態。
The social plug-in remains active until you deactivate it or delete your cookies.
c. 如果您點擊推介的連結或啟用社群外掛（Social Plugin），個人資料可能會傳送到歐洲經濟區以外的國家／地區，從歐洲聯盟（「歐盟」）的觀點而言，可能不會保證提供歐盟標準處理個人資料的「充足保護」。在點擊連結或啟用社群外掛（Social Plugin）前請留意，此將觸發您的資料進行移轉。
If you click on the link to an offer or activate a social plug-in, personal data may reach providers in countries outside the European Economic Area that, from the point of view of the European Union (“EU”), may not guarantee an “adequate level of protection” for the processing of personal data in accordance with EU standards. Please remember this fact before clicking on a link or activating a social plug-in and thereby triggering a transfer of your data.
We also use qualified service providers (IT service providers, marketing agencies) to operate, optimize and secure our websites. We only pass on personal data to the latter insofar as this is necessary for the provision and use of the website and its functionalities, for the pursuit of legitimate interests or insofar as you have consented there to (see Section 8). Data may be transmitted to recipients outside the European Economic Area; please refer to section 12 below.
Evaluation of use data (“tracking”) and use-based information (“(re-)targeting”)
We want the content of our websites to match your preferences as closely as possible, thereby improving what we offer you. To recognize use preferences and particularly popular areas of the websites, we use the following tracking technologies: Adobe Analytics, Google Analytics.
分析使用資料 Analysis of usage data
We use Adobe Omniture to track the preferences of visitors and to identify popular sections of our websites. This enables us to provide content that is more accurately suited to your needs, and in so doing improve our service. 如果您不想讓 Mercedes-Benz 收集並分析與您造訪相關的統計資料，可以隨時拒絕未來使用您的資料 (opt-out)。
If you do not wish Mercedes-Benz to collect and analyze statistical data related to your visit you may object to the future use of your data at any time (opt-out).
為了在技術上執行「拒絕」操作，必須在瀏覽器上儲存 opt-out cookie。此 Cookie 將僅會表示您已停用。請注意，基於技術理由，opt-out cookie 只會在您拒絕的瀏覽器中生效。如果您刪除瀏覽器中的 Cookie，或使用不同的終端裝置或瀏覽器，則需要再次停用。
按下此處以安裝 opt-out cookie
For the technical implementation of your objection it is necessary to save an opt-out cookie in your browser. This cookie will only indicate that you have opted out. Please note that for technical reasons the opt-out cookie will only affect the browser you object from. If you delete the cookies in your browser or use a different end device or browser, you will need to opt out again.
Click here to install the opt-out cookie
We use so-called targeting and retargeting technologies in order to tailor our online marketing (e.g. banner ads) more specifically to your needs and interests. Adobe Target, Google Search Ad, Google Display & Video 360, Salesforce, eLand Information Data Management Platform. These are monitored and used when you visit other websites that work together with the providers of these (re-)targeting technologies, so as to inform you while meeting your interests as closely as possible.
使用這些定位和再定位工具時，部分資料會傳輸到美國境內的伺服器並在當地處理。請閱讀本隱私權聲明第 5b 節中的相關資訊。
Below you will find information about the targeting and retargeting technologies we use and their providers as well as the respective opt-out procedures:
If you wish to file an objection, please click on the following link:
使用此技術時，資料會傳輸到美國境內的伺服器。Adobe 的母公司位於美國境內並通過「歐美隱私護盾架構」(EU-U.S. Privacy Shield Framework) 認證。When this technology is used, data is transferred to servers in the US. The parent company of Adobe is based in the United States and certified under the EU-U.S. Privacy Shield Framework.
If you wish to file an objection, please click on the following link:
When the above technologies are used, cookies on our websites and (in the case of retargeting) on the websites of others register your interest in our products and services. In the process, random identifiers (so-calledcookie IDs) are used which are not brought into connection with your name, your address or similar information, even if this information is known to us (e.g. from an existing contractual relationship), unless you have consented to this.
Further information about the above technologies from the respective providers, and the associated processing of personal data, can be found at the following links:
Salesforce Data Management Platform (DMP):
基於法律理由，有時僅在您明確同意的情況下才能使用追蹤及（再）追蹤技術（所謂的選擇加入(Opt-in) – 參見第5.2條），在其他情況下，基於您的意願，您可反對使用此類技術（所謂的選擇退出 – 請參見第5.3條）。
For legal reasons, the use of tracking and (re-)targeting technologies is sometimes only possible with your express consent (so-called opt-In – see section 5.2); in the other cases you can object to the use of such technologies if you wish (so-called opt-out – see section 5.3.).
5.2 使用Google行銷產品– 選擇加入 (Opt-in)
Use of Google marketing products – Opt-in
We only use Google marketing products (e.g. Search Ad, Display & Video 360) with your express consent, which you can grant by clicking on the “Agree” button in the so-called Cookie Information Layer (“Opt-in”). We store this consent in a cookie on your device so that you are not asked for consent again each time you visit our websites, and for legal reasons, also on our servers with the IP address and a time stamp; we delete this information or restrict its processing if you withdraw your consent or 6 months at the latest after your last visit to our websites.
如果您在任何時間改變主意，可點擊下列連結撤銷同意：Should you change your mind at any time, you can withdraw your consent by clicking on the following link:
Withdraw consent to Google marketing products
To delete cookies inserted with your consent when visiting our websites after your consent to Google marketing products is withdrawn, please visit the Google websites; at the time when these data protection notes were compiled, the following link can be used for this: https://adssettings.google.de/anonymous
Use of technologies by other providers – Opt-out
If you do not wish us to use the above tracking and (re-)targeting tools to collect and analyze information about your visit to our websites, you can permanently object to the practice (“opt out”) at any time.
本公司將透過在您的瀏覽器中放置選擇退出 Cookie，遵循您的反對之意。此 Cookie 僅表示您選擇退出，請注意：基於技術理由，選擇退出 Cookie 僅影響其所安裝的瀏覽器。如果您刪除 Cookie 或使用不同瀏覽器或裝置，則需要再次選擇退出。
We will comply with your objection by placing an opt-out cookie in your browser. This cookie will only indicate that you have opted out. Please note that for technical reasons, an opt-out cookie affects only the browser in which it has been installed. If you delete the cookie or use a different browser or device, you will need to opt out again.
The following are the respective opt-out options for the individual technologies:
意藍資訊 eLand Information:
We take technical and organizational security measures in order to protect your information managed by us from being tampered with, lost, destroyed or accessed by authorized individuals. We are continuously improving our security measures in line with technological advancements.
Legal Foundations for Processing
a. 如果您已同意本公司處理您的個人資訊，則此即為處理您個人資訊的法律依據（歐盟通用資料保護條例或 GDPR 第 6 條第 1 項第 a 款）。
If you have given us your consent to process your personal information, then that is the legal foundation for processing it (Art. 6, para. 1, letter a, of the EU’s General Data Protection Regulation, or GDPR).
b. 歐盟通用資料保護條例第 6 條第 1 項第 b 款是處理個人資訊以便與您建立聯絡或履行契約的法律依據。
Art. 6, para. 1, letter b, of the GDPR is the legal basis for processing personal information for the purpose of entering into a contact or performing a contract with you.
c. 如果需要處理您的個人資訊履行本公司的法律上義務（例如資料保存），則本公司有權依據第 6 條第 2 項第 c 款落實此義務。
If processing your personal information is required to fulfill our legal obligations (e.g. data retention), we are authorized to do so by Art. 6, para. 2, letter c, of the GDPR.
d. 此外，本公司處理個人資訊之目的是依據歐盟通用資料保護條例第 6 條第 1 項第 f 款之規定，保護本公司法律上利益並符合第三人之利益。此類法律上利益例如包括維護本公司資訊科技系統的功能、（直接）行銷本公司與第三人的產品及服務，以及商業聯絡法律規定的文件檔案。作為考量各種情況所需利益的一部分，本公司會考量各個層面，特別是個人資訊的類型、處理目的、處理的環境，以及您個人資訊保密的利益。
Furthermore, we process personal information for purposes of protecting our legitimate interests as well as the interests of third parties in accordance with Art. 6, para. 1, letter f of the GDPR. Examples of such legitimate interests include maintaining the functionality of our IT systems as well as the (direct) marketing of our products and services and those of third parties and the legally required documentation of business contacts. As part of the consideration of interests required in each case, we take into account various aspects, in particular the type of personal information, the purpose of processing, the circumstances of processing and your interest in the confidentiality of your personal information.
Deleting your personal data
Your IP address and the name of your Internet service provider, which we store for security reasons, are deleted after seven days. Moreover, we delete your personal information as soon as the purpose for which it was collected and processed has been fulfilled. Beyond this time period, data storage only takes place to the extent made necessary by the legislation, regulations or other legal provisions to which we are subject in the EU or by legal provisions in third-party countries if these have an appropriate level of data protection. Should it not be possible to delete data in individual cases, the relevant personal data are flagged to restrict their further processing.
Rights of the Data Subject
a. 作為受到資料處理影響的資料主體，您享有資料查閱（歐盟通用資料保護條例第 15 條）、更正（歐盟通用資料保護條例第 16 條）、刪除（歐盟通用資料保護條例第 17 條）、限制處理（歐盟通用資料保護條例第 18 條）及資料可轉移性（歐盟通用資料保護條例第 20 條）等權利。
As a data subject affected by data processing, you have the right to information (Section 15 GDPR), Correction (Section 16 GDPR), Deletion (Section 17 GDPR), Restricted processing (Section18 GDPR) and Data Transferability (Section 20 GDPR).
If you have consented to the processing of your personal information by us, you have the right to revoke your consent at any time. Your revocation does not affect the legality of the processing of your personal information that took place before your consent was revoked. It also has no effect on the continued processing of the information on another legal basis, such as to fulfill legal obligations (see section titled “Legal Foundation of Processing”).
基於您特定情況相關的理由，您有權隨時對於依據歐盟通用資料保護條例第 6 (1e) 條（公共利益之資料處理）或歐盟通用資料保護條例第 6 (1f) 條（基於利益平衡之資料處理）所處理您的相關資料表示反對。若您表示反對，本公司僅可在基於強制規定、超越您個人利益、權利及自由的合法理由下，或基於法律請求權之主張、行使或抗辯之理由，繼續處理您的個人資料。
Right to object
For reasons relating to your particular situation, you have the right to file an objection at any time to the processing of personal data pertaining to you that is collected under Section 6 Clause (1e) GDPR (data processing in the public interest) or Section 6 Clause 1 f) GDPR (data processing on the basis of a balance of interests). If you file an objection, we will continue to process your personal data only if we can document mandatory, legitimate reasons that outweigh your interests, rights and freedoms, or if processing is for the assertion, exercise or defense of legal claims.
We ask you to address your claims or declarations to the following contact address if possible:
c. 如果您認為個人資料的處理違反法律規定，則您有權向有管轄權的資料保護主管機關提出投訴（歐盟通用資料保護條例第 77 條）。
If you believe that the processing of your personal data violates legal requirements, you have the right to lodge a complaint with a competent data protection supervisory authority (Art. 77 GDPR).
Freedom of Information
On request, Mercedes-Benz or the entity responsible for you will inform you in writing as soon as possible and in accordance with applicable law whether and what personal data relating to you has been stored by us. If you are a registered user, you have the option of viewing, deleting or editing your personal data yourself. If incorrect information is stored despite our efforts to ensure that data is accurate and up to date, we will correct it at your request.
如果對於處理個人資料有任何疑問，可聯繫 Mercedes-Benz Group AG 資料保護主管，如果您有任何資訊、建議或投訴的相關要求，主管及其小組可隨時回應您。
If you have any questions about the processing of your personal data, you can contact our Group Data Protection Officer, who, along with his team, is available should you have any requests for information, suggestions or complaints.
資料保護主管 / Data Protection Officer
Mercedes-Benz Group AG
Chief Officer Corporate Data Protection
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